What is SEO, How Is It Done?
Even with our hearsay information, we now know that Search Engine Optimization is the Deconstruction of SEO. Derived from the initials of the words Search Engine Optimization, this concept is now a fixture for website owners and everyone who deals with the Internet.
If SEO were to be explained in a more understandable way, I think the following kind of phrases would be used:
“ This is a complete set of internal and external links, content optimization and technical regulations applied to maximize access to your website visits.”
Let’s consider them step by step, shall we? In our opinion, let’s take it that it came out in a more understandable way, it’s actually a very well-known but always more curious SEO topic!
It will also be better for you to continue the narratives in stages here. So let’s take it from the beginning!
Determination of the Current Situation
If you already have a website or you don’t have a website yet, on average, the evaluation determination is made in the same way. However, the detection stages that we will apply on the site that we have are more necessary to expose the shortcomings and errors first. Let’s move on from what exists:
– Detection of coding and design errors in the technical infrastructure of your website,
– To determine the opening and page visit time of your website,
– To determine the authenticity status of the content on your website,
– To determine the backlink status of your website so far,
The data we will get on these topics will show us where we made mistakes and how we should act as of now. If you do not have sufficient technical knowledge about the detection and regulation of these stages, we recommend that you definitely get support from an expert or a team of experts!
Editing Operations After Due Diligence
Many paid / free services on the Internet, especially Google, can analyze your site in a short time according to all the conditions that are considered standard in the web world. You need to have knowledge and experience in coding and design during the technical regulation of the errors detected here. Applying these standards on your site may also cause irreversible errors. This can lead to undesirable situations, from the data obtained by your site so far to ranking losses and a decrease in the number of visitors. In addition, such arrangements may also block your access to the site for a while. Assuming that you use Google services (Google Analytic and Google Search Console), even they may need to be overhauled again after the regulations!
Content Optimization After Editing Operations
After the technical problems you have overcome, your site will now be navigable faster and will successfully pass through many paid / free evaluation services in accordance with web standards. But “original content”, one of the main pillars of SEO, has not yet taken the stage!
The original content is “unique”, as well as it should contain the style and technical care adopted by SEO standards. So much so that completely unique content is not considered qualified. It is very important that this content is supported by title and subtitle selections, keyword and auxiliary keyword selections and analysis, and content is enriched with visual documents. For example, it is very important to support content with images or video.
You have many competitors in the field you serve, and it is obvious that you provide the same service as your competitors. Products and services may be similar, but the fact that they are presented on your website with content prepared with unique recipes takes you one step forward!
Backlinks and Promotional Articles Taken from Quality Sites
Dozens of backlinks, hundreds of backlinks, hundreds of promotional articles, SEO packages, etc.
“Uncontrolled power is not power.” Do you remember that advertising motto? It is really a disappointment for a website that has not yet met the above conditions to try to get a ranking by the easiest and easiest way, to think that it has achieved its goal.
Within the scope of backlink studies, first of all, it is necessary to discover the authority sites that will benefit your site the most. It is necessary to plan the work to be done with these sites and to continue these works regularly and steadily. In addition, during these studies, you should definitely follow the PA- DA- SS (values indicating page, domain name and quality rating in terms of SEO) values of both your site and other sites where you work!
Sorting Controls and Analysis of Service Data
There are several services that are a must-have for every website. Nevertheless, known Google services are used by many websites both for free and because they give the most accurate data. Google Analytics allows you to access page status, visitor times, opening and navigation statistics, visitors’ country – city data, and more, based on website visitor statistics. Another one is Search Console, which is also a Google service. This service, formerly Webmastertools, again provides you with access to statistics related to your site, as well as information that will give you significant advantages in terms of site technology. For example, it allows you to easily access many important data, such as your keyword status, search and display status at December intervals, Sitemap entry, and the general health status of your site.
SEO is a serious business that should be carried out by someone who is an expert in his business or a team, of course, under the guidance of those listed above. Of course, dozens of people or companies who have achieved success in this business and have given their heart to this business will come across in our searches as SEO experts. But, instead of applying known methods by heart, SEO work for each client is, of course, a different need. In this regard, SEO specialists who focus priority on identifying needs are 1-0 ahead!
As a result of the above articles, we have all seen together that this job is actually simple to explain in general, but requires a lot of technical work in practice.
In fact, we have actually received the answer to the question of how to do SEO in a sense, so it will be enough for us to make a small roundup in this part.
Determining the errors and deficiencies of the existing website and deciding how to follow the path as a result of these determinations.
The next need of a technically debugged site is content optimization. The content on your website should be aligned with the original, technical SEO standards, and then the content should be prepared and added to the site in this way.
After content optimization, some research needs to be done for backlink studies that our website will receive from authority sites.
After the operations performed, the analytical data owned by the site should be examined and the work should be continued in this way.
In fact, it is possible to do successful SEO work in 4 basic steps. Success is a path that is crowned with achieving goals. It should also be remembered that this path is a long and difficult adventure.So, another side effect of success in SEO work is definitely to patiently ensure the continuation of this work.
Success is the reward of labor, lovingly shown to the seed sown in the wasteland. That seed, under any circumstances, will bear fruit for you, and you will enjoy it. But, never think that you will get to this by a short way, without labor, at any time!