The Tricks of Digital Marketing
Do you remember the marketing activities of the 1990s, when there was nothing in the name of digital marketing in the middle? Those who are over the age of 30+ will probably remember the following first:
– Encyclopedia sellers who go door to door,
– Plates, cutlery & spoon sets provided by newspapers,
– 5-6 sec. tube sellers with short announcements that last,
– Greengrocers who don’t even understand what they’re saying with a broken megaphone,
Even though we laugh and laugh as we think about it now, almost all of this audience has received products and services from this audience. Let’s not fool each other now. Because that era was a field sale, or rather a marketing era. It was a revolution that people decided to take by seeing, touching, weighing products and services on the spot. However, now, even by purchasing products that we buy from outside our country on the Internet, we only need to pay attention to their images, videos and descriptions.
After the 30 years, marketing has evolved. Digital marketing has brought a lot of things in the 30 years, but it has brought more than what it has brought into our lives. In fact, changing needs and shopping habits also have a big share in this.
Now, websites, social media accounts, ad networks, search engines, and many more channels through neighborhoods, neighborhoods – cities, countries, and even intercontinental turned into a field the field of digital marketing activity.
We can say that digital marketing started with the launch of the first corporate websites in our country. As of now, the small and medium-sized business (SME) website ownership rate in our country is around 22%. However, this figure is about 55% in the USA and European countries. This shows us that the need for digital marketing is being newly discovered, especially for the audience that exists on the Internet for commercial purposes. In the traditional trade logic, where competitiveness is considered an advantage only as a capital force, the importance of digital marketing, which actually provides access to a much wider audience with much less capital, is also revealed here.
It is possible to bring its products and services to a wider audience and to develop its customer portfolio with the dominance of digital marketing methods for many enterprises and companies, as well as for SMEs that own websites. So, how much do we know about digital marketing methods?
Digital Marketing Channels and Tricks
It is possible to evaluate them in several different categories. Let’s examine them briefly if you want!
Content
No matter whether it is digital marketing or SEO, the biggest weapon you have is always the content that will express your website’s originality and the best way of serving, your products and your target audience. The original content that you will use in the same quality on all channels related to digital marketing, especially the content on your website, will always be one of the biggest advantage items for you!
Facebook Instagram and Google Ads
When it comes to paid ad networks, there are definitely 3 big giants that come to mind. Facebook Instagram and Google Adwords, especially thanks to paid ad impressions on Facebook and Instagram, the impact of digital marketing channels on your sales and marketing of products and services is indisputable. Thanks to visual design, the use of marketing channels in digital services, new strategies to be created by analyzing content and conversions, we can safely say that you can achieve a return above your expectations thanks to paid advertising channels!
PR Studies and Digital Marketing Agencies
If you have a cursory knowledge of this issue, say hello to the most experienced solution partners with whom you can get paid / free support for your business & brand or company! The digital marketing agency will use channels that will provide you with maximum returns in almost every field in the internet world in the field of product and brand promotion, sales and marketing. Of course, do not forget not only what is known, but also more diverse and creative solutions. In fact, PR can be considered as one of the digital marketing methods that you will need the most after a stage about brand awareness and continuity. For example, you can’t turn your back on PR agencies that have experience in the industry and can understand your needs well for the image studies of your brand.
Social Media Platforms
Can we give you a tip from the beginning? If you’re on social media, you are. If you’re not, you’ve never existed! It would be quite superfluous to mention the existence of a strategy without it, when social media is also the locomotive of digital marketing. The fact that the 14-55 age December currently mentioned as the target audience is millions or even tens of millions in various social media channels seems to be enough to understand the seriousness of this situation.
SMS Marketing
In fact, SMS marketing is one of the other effective digital marketing options, even though you have the right to send to the portfolio that you currently only have as per the legal regulations. SMS marketing is one of the other effective digital marketing options. What you need to pay attention to here is to be careful about using infrastructure or services that comply with the legal ground. The effect? There is no need to doubt, it is quite effective and a method that gives an advantage in short-term solutions. It can also be considered economical in terms of its costs!
E-Newsletter and Mail Marketing
Among the options that are much more effective today, it is necessary to include both the cost and the shorter way as an effective solution for to the target audience, which should still be remembered as a method that should not be forgotten. Mail marketing, and at that time started 5-10 years ago, although now popular even among the most effective digital marketing channels are indispensable. Moreover, it is a very useful method to add new ones to the portfolio as well as a means of constant communication with the resulting portfolio!
The Benefits of Digital Marketing for Sales Performance and Brand Awareness
Owning a website is no longer a luxury, but an obligation. At the same time, it is no longer enough. You will witness the magic of digital marketing when you leave the blessings of the internet in your hands to the expert hands so that your products and services can reach beyond your city, country or even your continent!
Thanks to digital media and paid advertising networks, your marketing activities from your sales channels are folded to the target audience in a shorter time and with better quality returns.
You increase your advantage both in terms of access to new customers, i.e. target audience, and brand awareness and sustainability, especially on social media.
Access to the target audience is more economical in many ways. For example, it is possible to maintain strategies that will increase all your sales activities in the medium and long term by allocating a fixed monthly budget through digital marketing channels.
It is quite simple to access your different products and services to an audience with different age groups.
The ability to categorize is perhaps one of the most beloved aspects of digital marketing.
It will always keep your brand alive and always fresh in a competitive environment with your competitors.
Sustainability is a must for brand prestige. Therefore, we can call digital marketing as the key key to your brand awareness, especially your presence in the internet world.
For many more reasons, digital marketing is actually a powerful tool that confidently carries corporate or individual goals. If your goal is the goal, you need to use these tools in your hand consciously and in an expert way that will bring maximum benefit. You can take samples, but you can’t make one-on-one copies. Each brand has its own strategy. Remember, you can take an example – but you can’t copy it one-on-one. Be original, work with specialists, focus only on your goal.