What is E-Commerce?
How is E-Commerce Done?
E-commerce, which entered our lives as an abbreviation of electronic commerce, was one of the largest e-commerce platforms in our country in the first year of 1998 Hepsiburada.com it began with the foundation of ‘ Before that, it was done on Earth, in 1996, with a simple HTML algorithm called EDI. Currently, it continues to grow both in the corporate and individual sense with the strength it has today.
E-commerce is based on the fact that manufacturers or intermediaries in the electronic environment, that is, on the Internet, provide their products and services to consumers who need them in the same way as in standard commerce. That is, it is a commercial action based on shopping.
Today, e-commerce has become a large sector with a very wide and abundant range of alternative products, ranging from household appliances, electrical & electronic items to tutunda, basic food materials.
After the date of 2021, the total e-commerce volume in our country has turned into a huge Sunday, such as 400 billion Turkish Liras. after 2022, it is aimed that this amount will be realized as 560 billion Turkish liras.
In addition to the 4 main sectors that currently exist (Construction, Industry, Food, Services), e-commerce is the 5th. by and large, it is Decisively moving towards becoming one of the locomotives of the economy.
In our country, e-commerce has experienced milat developments in this field with valuable investments and initiatives that have become seriously competitive with European and even World giants. At the beginning of them is the Food Basket, which has taken its place in history as a record sale of the time. Dec Sundays, the largest known e-commerce (Marketplace) platform in the food field, has become one of the first in our country with a sales of half a billion dollars in this field.
And then, the first and largest technology company listed on the NASQAR Stock Exchange all come to mind here. Moreover, the fact that a national initiative such as FETCH is currently operating in Europe and America can be considered as more tangible examples of the point where our country has come to in the e-commerce sector.
It is Dec necessary to ignore the share that other most well-known e-commerce platforms, such as Trendyol, Gittigidiyor, N11, provide for the development of this sector.
And can you enter such a large industry? How and where to start doing e-commerce in an individual or corporate sense?
What is E-Commerce?
The first awareness of every individual or corporate entrepreneur who has decided to enter this sector is hidden in the answer to this question. E-commerce is all the actions that are performed on the basis of shopping, which is no different from traditional commerce, and commercial income is targeted. These commercial activities, in which it is involved in services, digital products and digital services, especially tangible products, are the basis of e-commerce.
For all these activities, it is sufficient to have a website suitable for e-commerce, official and legal authorities and documents required for commercial activity, capital, products and services. In addition to websites, entrepreneurs who meet other requirements can also use the brokerage services of today’s largest e-commerce platforms. Thanks to these platforms called Sunday Places, you can bring your products and services together with millions of potential customers.
Close to 70% of today’s e-commerce activities continue through e-commerce sites that are considered corporate or personal initiatives. If we say that even a different sub-sector has been formed that provides infrastructure services to such a sector at the moment, we probably wouldn’t be exaggerating. In this sub-sector called e-commerce systems, it is possible to find the software and designs that are most suitable for your enterprise. In addition, choosing a memorable domain name (domain) that appeals to your target audience and represents your brand is also an extremely important issue before the first step to e-commerce!
Choosing an E-Commerce Infrastructure
The e-commerce infrastructure is the first basic e-commerce requirement that allows us to publish products and services on the Internet for sale and conduct sales activities in the same way as in traditional trading fundamentals. You can think of it as a digital store where membership, cart, cargo tracking, pay-back methods and basically many traditional trading needs are embodied. Of course, the e-commerce infrastructure, which is considered as a whole from its software and design, should be of a quality that can remove extra hardware (features) according to your needs. Things may not work out the way you started from the first. Choosing an infrastructure that is open for development will be a good choice for you in this regard!
Domain Name (Domain) and Hosting Selection
We need a nice store for your digital store, and a good place. There should be such a shop, the shelves and products of which will be able to attract attention, the address of which will be as simple and memorable as possible accessible to everyone. You can consider the domain name (domain) as your venue address, hosting (hosting area) as your store where you can show all your products and your store to visitors and customers!
Product & Service, Target Audience and Cargo & Logistics Selection
Technically, the first 2 items are OK. So, what will it sell, to whom will it sell it, how will you get it?
When e-commerce first comes to your mind, this is one of the questions you should actually find the answer to, what will you sell?
Are you aware of the product you are going to sell, what needs and what kind of audience it appeals to? You should know that the feasibility study you will do on this topic will lead you to one of the options for success or disappointment in your e-commerce adventure. Preliminary research for a successful e-commerce initiative is a serious matter that saves lives. “There’s a lot of money in this!” not every road you will take with the thought may lead to a goal that is as straight and quickly achievable as you think.
Determining the product or service to be provided, supply chain, product marketing and need to be gained from the determination of the mass that will ensure continuity in the market of selling the benefits of competition, Force, marketing and management of sales channels, after-sales, logistics and after-sales support article as well as many e-commerce entrepreneurs, whether individual or corporate, as the first issues that need solving or planning is extremely important.
Remember that in the world of e-commerce, the competitiveness and other Sunday in the market, as well as the original product or service, are always an advantage for you.
5 Golden Rules That Lead to Success in E-Commerce!
The key to success is actually the same in every new attempt, in every exam, in every struggle; to work hard!
But don’t think that you can only fight your competitors by working hard, unless you go above this rule in e-commerce. Success in e-commerce is possible primarily with a good research from the very beginning of the business, taking into account the above-mentioned stages, making the right decisions that will lead you to your goals from the beginning and patience!
- Do not quickly get carried away with “success stories “ that you have heard from right to left and have no knowledge or idea about its history. Those who have achieved that goal have probably already forgotten about the paths that you have not yet crossed.
- Strictly follow and research the product or service you are going to sell, especially the supply, your competitiveness, and your ways of reaching the target audience from the very beginning. After that, do not forget to get expert support for the choice of infrastructure that you will start with in the first step.
- Continuity is the guarantee of the future in e-commerce. Make sure that continuity is at the forefront of a single product, even if it is a wide range of products. At the heart of the disappointing outcome of short-lived adventures lie the choices of entrepreneurs who do not understand the importance of continuity.
- Marketing, promotion and campaign management. If your capital, advertising expenses and expenses to compete are not going as planned, this is your 3rd lifeline.
Diligence! As we said in the first paragraph, just that’s not enough, we saved the surprise for the end! To work, to do your job with love, to say “Again!” instead of “Come on again!” if you can say so, this job is done!